MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streaming se